Shelf Test
Introduction
Quickly test every marketing mix facet of your brand in a virtual shopping environment. Consumers can evaluate products on a simulated store shelf and make purchase decisions in a competitive environment based upon information that is dynamically controlled. Every aspect of the marketing mix can be tested in a controlled environment:
- Packaging
- New advertising/Collateral materials
- Promotions (TPR, coupon, specials, etc.)
- Shelf presence
- Pricing
Demonstration
Consumers are exposed to a variety of packaged goods arranged on shelves like in most retail shops. For this example, products are arranged in a supermarket setting that is familiar to most consumers. Test products and competitors can be displayed in any number of designs (number of shelves, style, size, etc.) that best suit the category. Furthermore, placement, pricing, facings and all display aspects can be controlled.